Here is the thing: a YouTube video clip today, in 2010, gets 50% of its views in the first 6 days after it’s published. And the trend on the half-life is getting shorter. In 2008, YouTube videos get 50% of its views in the first 14 days.
What does that mean?
#1) As a business, if you are using YouTube to promote something, you’d better have a very good idea of what you plan to do after it’s published. Wait 5 business days or a week, and half of your viewers are gone.
#2) Want more viewers? How about publish a new video every 6 days?
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