I think you have figured out by now that most stuff that most people do and/or share on social network spaces are pointless, unhelpful and random little details such as where they went for breakfast.
You could argue that for the most part, social media is narcissistic. But I think it’s mainly because people are generally afraid to open themselves up for criticisms.
It’s so easy to ask someone to share their personal taste on food, clothing or music because nobody could argue that they are wrong. Ask for an opinion about legalizing drugs in America, on the other hand, you might just shut everybody up for good.
What does this mean for brands who want to create some conversations online?
Simple, really. Ask about something trivial, and don’t give your audience a chance to be wrong.
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