Here is the entire story, a very good read.
I counted 9, but I am sticking with the title of the original article.
#1. A tech company should be run by engineers, not managers
#2. Build a culture of respect between managers and employees
#3. Give employees the freedom to own and improve the products
#4. Challenge your employees to grow
#5. Deadlines are crucial
#6. Don’t play the “feature game” with your competition
#7. Hire people who are insanely passionate about your product
#8. It’s important to emphasize work/life balance
#9. You should maintain that startup culture, even when you’re a big company
Unfortunately, most businesses compromise on both the do’s and don’ts on this list, and at the same time wonder why they are not as successful as Apple.
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