You know the old saying? Good quality, good service or good price, pick two out of three and you have a winner. Good, in this case, could be interpreted as “better than your competitors”.
It seems though, in the consumer-oriented market today, that’s not enough anymore.
I think this is the new motto for today: Good quality, good service and good price, you have to have all three. And then you pick one, and make it great.
Great, in this case, means that “it’s so much better than your competitors that your customers can’t help but to talk about it.”
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