…and answered. And they must be asked simultaneously.
You may not have all the answers right away, that’s fine. But ask them regardless, down to the smallest details.
#1. Why should people come to us?
- Why should people visit our website?
- Why should people come to our retail store?
- Why should people pick up our sales calls?
- Just because we have something to sell?
- Other than our products, what else do we have to offer?
#2. Why should people buy from us?
- Because we have the cheapest price online? Really? There is no one cheaper? Or we just haven’t found out about them yet.
- Because we have great service? How does it stack up against the other great services of the world?
#3. Why should people recommend us?
There are only 2 types of businesses: those who get talked about, and those who don’t. In the online world, the former always wins.
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