The commercial below has gotten a lot of attention lately. It created many conversations online and was even among the prime-time Emmy Award nominees in the outstanding commercial category.
And that’s one of the ultimate goals of any advertisement — to create a spokesperson to could be easily remembered and identified with the company. Remember the Verizon “can you hear me now” guy?
Old Spice has taken this one step further though.
Apparently, the OSD is now answering questions on Twitter with personalized YouTube videos clips. With each clip getting anywhere between 500,000 to 2,000,000 views, is there any better way to follow up a hit commercial?
Related posts: