#1) Connect to your customers.
The obvious thing to do. Almost everyone does it.
#2) Connect your customers to each other.
Sometimes though, you forget that in order to build your tribe — a group of people who shares a common goal/interest — you need your tribe members to talk to one another. Broadcasting is nice, but interactions and conversations are far more powerful.
#3) Give them something to talk about.
Be it your product, service or simply something that’s of their interest. Don’t be afraid to bring a little controversy in order to ignite the conversations.
#4) Lead them in a direction that benefits them more than it benefits you.
Show them where you are going, and make sure the destination is align with theirs.
Yes, we all know you are trying to sell something, but the more important question is: with whatever you are building, can you convince your tribe that it’s to their benefit to have you in their lives?
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