Today, Seth Godin did a post about stamps.com, and the first three words were:
Avoid Stamps.com
Considering the fact that Seth has literally hundreds of thousands followers who reads his blog daily, if I am running a business, he is the one person I definitely don’t want to piss off — if I am not doing a good enough job to impress him, I would make sure that I do a good enough job not to upset him.
But wait, it’s not just Seth. Remember this story? When someone with just 20 Twitter followers caused an absolutely horrifying PR nightmare for Horizon.
With the way Social Media has connected the world today, you are left with no choice but to piss off NO ONE.
Who knows how much impact a single negative review on Yelp, Facebook, Twitter, or Youtube might have on your business?
The Internet amplifies everything, and bad news almost always travels faster than good news.
Related posts: