I recently tried this pizza place in San Jose called A Slice of New York. It’s a nice little “hole in the wall” pizza joint that has been getting raving reviews on Yelp.
Here is what happened during my order.
Me: Can I have a slice of the Hawaiian pizza?
Server: One second.
[He took out the slice, looked at it for a second, then took out a second slice, and shook his head]
Server: I am sorry, but I think the Hawaiian pizza is a little bit too crispy, and I am not comfortable serving it. Do you want to switch to something else?
So I ended up getting another (more expensive) slice for the same price.
I wonder how many of us would voluntarily tell customers that our product is just not good enough.
Especially when the customer is just about ready to buy. That took a lot of guts and integrity to do, didn’t it? I mean, I wasn’t aware of how good or bad the pizza might have tasted. Heck, it would probably have tasted better than anything I have had before anyway.
And that’s what impressed me most.
Think about that for a second. How many times have you heard or used the argument, “but what we have is already better than that company”, and gave into mediocrity?
“I am not comfortable serving it.” That’s what separates good from great.
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