I think there are three ways to beat your competition today:
#1) Outspend them. This used to be the simplest way, except it doesn’t work that well anymore. But if you are willing to spend 10 times more than your competition to buy whatever it is that you need to buy (including cutting the price on your product or service), then you still have a chance to beat them.
#2) Outwork them. If you are like almost all the businesses today, are not willing to spend more, then you should expect to work harder — a lot harder — than your competition in order to beat them. And by working harder, I don’t necessarily mean working longer. More research, better products, longer hours, whatever.
#3) Out-luck them. Okay, so you don’t have enough money, and you are not willing to work your ass off, then I guess you are left with the only other option: luck. Maybe you will be at the right place at the right time tomorrow, and all of the sudden, you are on top of the world. And all I have to say to that is: Good luck!
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