This is an interesting talk @ TED Global 2009 from Rory Sutherland.
He argues that “advertising adds value to a product by changing our perception, rather than the product itself.”
Worth a listen.
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Rory Sutherland: Life lessons from an ad manThis is an interesting talk @ TED Global 2009 from Rory Sutherland. He argues that “advertising adds value to a product by changing our perception, rather than the product itself.” Worth a listen. Related posts: Leave a Reply |
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