Half-assed effort usually leads to half-assed result. I think everyone could agree on that.
While some businesses are looking to get things started online (blog, social media, video, etc.), they often take the route of “testing it out” or “we don’t have to spend all of our effort on it just yet until it’s proven to work”. So they half-ass the project.
Unfortunately, half-ass result on the Internet is NO result.
Out of the 10,000 websites solving the exact same problem online, maybe 10 will get noticed. If you are #2,000 (better than 80% of your competition), you get nothing.
Remember that next time you hold back on your online campaigns.
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