Here is something significant, I think, as Facebook just blows away everyone in display ads.
…and the gap will only get bigger, much bigger.
Facebook may be doing something that hasn’t been done since Google was introduced to the world, which is, changing the way everyone interacts with the Web. Not just some early adopters, but EVERYONE.
However, even though its ad impressions are increasing, Facebook still needs to figure out a way to turn those impressions into actual revenue, a category it still trails Yahoo by a wide margin. And of course, as far as revenue per unique visitor goes, Google is still the king. They were not included in this equation because their ads are text instead of “display”.
As I have said before, I believe Facebook ought to be doing a much better job with ads on their platform, and they should be working hard on utilizing the information in their database to benefit their customers. What do you think? Does Facebook have a chance to overtake Google as the most profitable online business?
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