The Internet world doesn’t need more website builders.
In fact, one could argue that with tools available today, the Internet world is very likely over-populated with website builders who are capable of building fully functional websites to satisfy the needs of any type of business. CMS, forums, eCommerce, social media, whatever.
I think most businesses today need help on what comes after the creation of their websites. A lot of them seem to be completely lost on what to add onto the initial content of their websites.
Content creators are the people who are able to identify and create interesting and relevant content daily/weekly/monthly to a business’ target audience group, in order to increase the value of your brand.
The best content creators could be found within your organization, except that most of the time, you don’t look for them.
Perhaps the answer to great website content is too simple that most businesses choose to ignore: encourage everyone within your organization to become content creators, and you would have great content for as long as your business exists.
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