This is probably as perfect an argument as there is on why changing the rules of the game could bring you both market share and profit, while at the same time, destroy your competitors by hitting them in areas which they can’t defend.
On paper, the iPad is more expensive with less features than perhaps any netbook with similar SPEC. Yet, the netbook market has basically stopped growing as of April of 2010 from an astonishing 640% year-to-year growth rate only 10 months ago.
You should worry when price becomes your only effective marketing tool. There might just be someone around the corner holding an “iPad” for your industry.
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