When I talk to business owners whom I am building websites for, one question often comes up that almost never has any precise answer: “how many sales do you expect to make with your website daily/monthly/yearly?”
10 out of 10 times, the answer usually is “as many as possible”. And that’s a really bad answer.
I think most of us don’t realize that we can not afford “as many as possible”. Not because we couldn’t handle the logistics, but because we simply don’t have enough resources to reach “as many as possible” in the first place. It takes our focus away from doing what’s really important.
I think figuring out the right number of customers for your business to survive is vital for a startup. Knowing exactly how much money you need to make from each customer will help you to manage your time, effort and resources more efficiently.
Keep in mind that sometimes it helps to set your feet on the ground first before reaching for the sky.
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