Businesses sometimes get pushed toward the middle, and that’s exactly where you don’t want to be.
Firefox used to be the browser of my choice, but then Google Chrome came along. Chrome wasn’t a better browser than Firefox, and it still isn’t now. But it is so much faster than Firefox that I simply couldn’t ignore it.
From my perspective, Firefox now is the browser in the middle: I use Chrome for my everyday browsing need because I enjoy how fast it is. And if something doesn’t work correctly on Chrome, I use IE because even though it’s bulky and slower, it still is the most popular browser in the world. So chances are, most developers won’t forget to test their applications on IE. Therefore, most applications will run correctly on IE.
As for Firefox, it isn’t as fast as Chrome because with the Add-ons I have, and it isn’t as reliable when it comes to running web applications as IE. The value of the product is reduced dramatically.
So next time you evaluate your competition, don’t always rate them on every competitive edge you see as important — they don’t have to beat you on everything. Be alarmed if one of the features they offer beats you by a landslide, because that alone is capable of redefining all the standards for your customers.
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