Facebook may have surpassed Google as the most popular website (in terms of unique visitors), but the number that really matters is: Revenue Per Unique Visitor.
That is where Google really separates itself from everyone else online — Not only do they have the traffic, they are also really good at turning the traffic into money.
For websites that are looking to turn a profit, it is obviously vital to figure out a way to turn attention into revenue. In other words, how will you make money? It is important (and much more cost effective) to add possible answers to your platform during the early stages of your designing process, rather than wait until your website is finished.
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