Luxury is basically another way of describing paying extra for something (probably) unnecessary in order to stand out.
Exchanging money for attention, envy, stature, whatever.
If you happen to be in the luxury market, the problem usually isn’t how much you can charge for your product or service. Instead, it’s a matter of how special you can make your customers feel.
When cutting cost is no longer an option for you, maybe stepping into the luxury market isn’t such a bad idea after all.
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