Interesting phrase, isn’t it? Think back before the “Internet age”, how did we used to go find it? We look for clothes in malls. We look for cars in dealerships. We look for jobs in classifieds. Movies in theaters, books in libraries, and music on radio.
The differences, though, are: 1) we might or might not find exactly what we are looking for, 2) we might or might not have all the information necessarily available for us to make the best possible decision/choice, and 3) we might or might not be able to find it on time.
Today, the phrase “Let me go find it” simply means typing some words into that box on Google. BAM! Everything you ever needed to know on the topic you are searching is all there, for free, and most of the time, displayed within fractions of a second.
Success will follow, if you also manage to turn your customers’ “might or might not” into “solved, in less than one second”.
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