…or retweet or compliment or recommend a brand that impresses you. And you should do that more often than you ignore the bad ones.
Why?
A bad brand is a bad brand for one simple reason: they don’t care. So even if you complain about them, loudly, since they don’t care, they will probably continue to do whatever it is that they do. And your voice won’t make much of a difference.
On the other hand, because the nature of the Internet amplifies greatness, if we can increase the popularity of those brands who truly care about us, and help them set new standards and rewrite the rules of their industry, it could possibly change the entire industry. At the very least, it will force the “copycat companies” to raise their bars and innovate to some degree.
Look at it this way: wouldn’t it be much better for us, the consumers, if every company can invent products like the iPhone and provide customer services like Zappos?
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