The so-called “communication experts” are a dime a dozen.
The Web makes the communication process a breeze. You can talk to your customers, and they can tell you exactly what they want. As more and more people get involved in all the social networks, simply being able to operate these vehicles in the social network space won’t be nearly enough anymore.
However, your value will increase exponentially if you have a) the ability digest the information that you receive, and b) the courage to make the difficult choices.
Heretics who can decide for/against the crowd are priceless.
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