Apple shouldn’t expect to get much cellphone business from Microsoft employees. According to this Wall Street Journal article, approximately 10,000 Microsoft employees were accessing their work e-mail accounts via iPhone last year — representing about 10% of Microsoft global workforce.
Also, it is said the company in early 2009 changed its corporate cellphone policy to only reimburse those using phones that run on Windows Phone software.
I am not sure if that’s a smart move. I mean, if you have to use some corporate policy to “convince” your employees that you have a better product, what are you going to do with people who don’t work for you? And what does it tell you that your employees still choose to buy from your competitor despite all that?
Shouldn’t you encourage your employees to use products from your competition?
I am not talking about your R&D or marketing team whose job is to try to find your competitor’s weaknesses so that you can pounce on them — but rather your average employees who don’t have any ideas about the technology and only care about what works — the people who use their cellphones just for the sake of using it.
If you let them speak their minds, they are also the same people who can and will tell you the reasons they choose your competitor over you, as well as the areas that could be improved — things that you could use as foundations to make something better, something that they’d be proud of owning.
Wouldn’t that work so much better than corporate policy?
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