…only difficult choices.
I wish there are some easy answers like: the 10 steps of running a successful online marketing campaign, 3 secrets of building a multi million dollar website, 5 software tools for getting 100,000 Twitter followers or whatever.
But the unfortunately truth is: whatever works for others might not work for you.
It doesn’t matter how many success stories you hear from people who follow the same guidelines. If something is guaranteed to work 9 times out of 10, you could very well end up being the 1 who’s left out. Each person/business is different. So when someone promises you that their methods will turn your life/company around without actually spending a substantial amount of time and effort to get to know you, you should be alarmed.
There are only difficult choices.
Whichever road you decide to take, you must understand that you will always sacrifice something.
From Hugh:
Enough said.
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