I think it’s dumb for industries to treat the Internet and/or social media as the enemy, and then try their best to resist, discredit or even fight them.
The Internet isn’t here to put you out of business — whether you are in the music, real estate, movie, magazine, newspaper, or the numerous businesses who have seen your sales go down every year since the inception of the Internet.
Instead, the Internet presents an opportunity to grow. Let’s not forget that the Web is still fairly young. Google, for instance, has only been in business for a little over a decade. As it continues to develop, at the very least, you should grow with it.
Sure, you are not the first one to blog or create a Facebook Fan page or Twitter, but please don’t let that be the reason to not start doing them today. If your company doesn’t have a web team yet, you might want to consider starting one. Just as you don’t expect your sales team to handle accounting, you shouldn’t expect anyone else in your company to understand the Web. It’s not in their job description.
The Internet is here to stay. You probably can’t beat it, so join it.
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