Badminton is not nearly as popular here in the US as it is in Asia. And because of that, the community is small but tight with not much competition, and sometimes lacks a leader. If you can somehow manage to find a niche to create something remarkable, you then can build/lead a tribe that will eventually benefit your business.
Your business objective should be: What do badminton players want?
- To improve their game.
- To find nice places to play.
- To find better games (play with people at similar level).
- To find better partners.
Here is the key:
#1. Pick one or more items on the list, and keep giving them away for free.
#2. Make sure that whatever you are giving away for free is so good, that people are willing to pay for it.
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