Supermarkets should stop having those express lanes for customers who purchase the fewest number of items. It doesn’t really make sense, in this case, to award your worse customers.
Instead, they should turn those express lanes into lanes which customers are only allowed pay with gift cards.
In order for restaurants to sell more prepaid gift cards, they should also put the people with gift cards ahead of those without, for reservations, seating, whatever.
Same goes for movie theaters. The people who purchase tickets with gift cards should be prioritized, shouldn’t they?
I usually don’t like gift cards as gifts. I find them thoughtless and lazy. But by adding just a little extra value to them, at the very least, I would feel like I am getting something more than merely a different form of cash.
Related posts:
