MarketingVox had an great article today on What Toyota Still Doesn’t Get About Social Media.
They listed out three main reasons:
1) Mediocre outreach: mediocre is unacceptable by today’s standards.
2) Ignoring the obvious: only 1/45 of Toyota’s homepage is devoted to the recall.
3) Failure to build up a fan base: Toyota only (btw, how many does your business have?) has 75,000 fans on Facebook.
I love this quote:
“When times are tough, the first place and the first people to turn to are customers, loyalists, enthusiasts, fans, friends, followers, advocates, evangelists…hell, even critics. These groups of people don’t magically materialize overnight. They are built, earned and nurtured over time.”
The thing is though, Toyota isn’t the only company who is making these mistakes. I assure you that almost all businesses (including yours) are making the same mistakes. They don’t realize it because they have yet been hit with a major crisis. And when that day comes, they would be doing exactly the same things which they criticize Toyota for today (as a customer or a competitor).
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