I saw a lady returning an Acer LCD monitor at Walmart today. Both the lady and store clerk weren’t familiar with the product. The monitor wasn’t properly packed in the first place (it was brought in a plastic bag) and the clerk was trying very hard to forcefully stuff the monitor into its original box. From the looks of it, the screen would probably end up being scratched by the cables.
So I was thinking, that as companies design their retail packaging, how simple a product can be re-packaged for return by someone who is not an expert is often overlooked.
– How easily can someone open the package and put it back together?
– What if the packaged was “ripped” open?
– What if the person threw away the packing materials?
– How do we avoid the product being damaged during shipping if it’s not packaged properly?
– How do we make it so that it’s nearly “impossible” to not package the product properly?
It probably won’t be a game-changer, but something that could add a little extra to your product (marketing) and perhaps save you a lot RMA cost.
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