Marketing isn’t about pleasing everyone, and it certainly isn’t about pleasing the CEO of your company either.
For people who are already buying from you, I am guessing that you already have they want. In this case, do a little extra for them. Surprise them.
For the people who are not buying from you yet, you can probably break them down into different segments:
- Some may care solely about the price.
- Other may focus on the looks.
- Or the packaging.
- Quality.
- Quantity.
- Uniqueness.
- Experience.
- Fun.
The list goes on.
As you can see, no product can please everyone on the list. The trick is to pick one, maybe two at the most, and please them.
Then be brave enough to give up the rest.
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