Smashing Magazine is one of my favorite places to read and learn about website design. As I write this, they have over 200,000 subscribers to their website/blog, 9,000 Facebook fans and 120,000 followers on Twitter — without a question, a very successful practice in the Social media world.
Social media isn’t that complicated, and I think you can probably take something away from what SmashingMag does.
First, what not to do?
If you are only using social media to announce your daily specials, new product launches or press releases, you are probably not doing nearly enough.
Step one, declare your business objective(s).
“Our aim is to inform our readers about the latest trends and techniques in Web development.” Simple, clear and straightforward.
Then make it happen.
Aside from their incredibly insightful blog posts everyday, SmashingMag updates their Facebook status every 2 hours (once per hour on Twitter) with a useful link to someone else’s website to inform their fans/followers about “latest trends and techniques in Web development.”
Easy, isn’t it?
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