The image above is from Duck Tape Marketing. It’s a screengrab from the author’s iPhone while using an augmented reality feature of the Yelp! iPhone app called Monocle.
Why is this important?
Because Not too long ago, this image would probably only appear in a science fiction movie instead of in the palm of your hand. But now, combining the high resolution cameras which come standard with most of the smartphones in the market, and the ability to perform searches using the images taken with the camera could create such powerful transformations (and disruptions) for many industries in our foreseeable future.
- Point your camera at a house to talk to the listing agent, get the listing price or learn more about the neighborhood.
- Point your camera at a restaurant to make a reservation, check the menu or find out more about the chef.
- Point your camera at a book to email the author, buy it online or post a review on Amazon.
- Point your camera at a picture of a person to find all the ways (that he choose to publish) to reach him or read his LinkedIn profile.
- Point your camera at a car to search for the best deals available within a 50 mile radius or negotiate with the seller directly.
But why should we stop there?
What about the microphone on your phone? Hear a song you like? Record it, search it and buy the album on iTune music store right on the spot.
The future is more exciting and brighter than ever, wouldn’t you agree?
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