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Palm announced on Thursday that its phones aren’t selling as well as expected, and revenue for the year ending in May will be “well below” its forecasts. Here is an internal email from its CEO to all of its employees to explain the disappointment. …As we mentioned in our press release, our softer than expected performance is due [...] February 28th, 2010 |
Granted, the essay by astronomer, amateur hacker tracker and Klein-bottle maker Clifford Stoll is written in the year 1995. Still, it shows that nobody really has any idea about what the future holds. What the Internet hucksters won’t tell you is that the Internet is one big ocean of unedited data, without any pretense of completeness. Lacking [...] February 27th, 2010 |
Consumers are sometimes proven to be shortsighted and not that smart with our money. And by understanding that, marketers can persuade us towards making decisions which benefits the sellers (instead of the buyers). An interesting question: what’s the benefit for you to buy a subsidized cellphone today? According to the NY Times, the answer is probably none: Let’s [...] February 26th, 2010 |
Most businesses are afraid of “free”. It’s understandable. Once your competitors start to give away what you are selling, it’s lights-out. Game is over. You can’t compete with free. But I think you are wrong. You can compete with free, and it’s easy: just give away something better. The hard part for most businesses to grasp is this: [...] February 24th, 2010 |
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda [...] February 22nd, 2010 |
If you don’t look forward to work everyday, then you are probably not doing the best job that you can. If your best customers don’t look forward to hear from you, then you are probably not doing the best job that [...] February 21st, 2010 |
“Research firm Strategy Analytics reported that the top handset maker in the world, Nokia, earned an estimated $1.1 billion with 35% global market share, while Apple earned $1.6 billion with 2.5% market [...] February 18th, 2010 |
For most home gym owners, they don’t use it. It’s not that they can’t afford it, or that they don’t have access to it, or that they don’t know how to use it. For no particular reason (but plenty of excuses), they simply choose not to use it. I guess the same could be said about most companies [...] February 16th, 2010 |
MarketingVox had an great article today on What Toyota Still Doesn’t Get About Social Media. They listed out three main reasons: 1) Mediocre outreach: mediocre is unacceptable by today’s standards. 2) Ignoring the obvious: only 1/45 of Toyota’s homepage is devoted to the recall. 3) Failure to build up a fan base: Toyota only (btw, how many does your business [...] February 16th, 2010 |
It takes more courage to leave out something that makes people uncomfortable about your design than to add something that makes [...] February 15th, 2010 |
To whom and how you need to explain your (new) marketing activities/projects usually is the first indication of how your marketing is being run. The most brilliant ideas might not matter if it takes 10 meetings to get the approvals for them. Instead of waiting around, I think you should start small. Turn action into results, and [...] February 14th, 2010 |
Marketing isn’t about pleasing everyone, and it certainly isn’t about pleasing the CEO of your company either. For people who are already buying from you, I am guessing that you already have they want. In this case, do a little extra for them. Surprise them. For the people who are not buying from you yet, you can probably [...] February 12th, 2010 |
As customers, I am not sure if we deserve that little extra nice from businesses. Let’s be honest, if we are buying a $20 product from a multimillion dollar corporation, why should they care, really? More specifically, why should an entry level employee whose job is to simply follow a set instructions handed down from the management, [...] February 9th, 2010 |
I saw a lady returning an Acer LCD monitor at Walmart today. Both the lady and store clerk weren’t familiar with the product. The monitor wasn’t properly packed in the first place (it was brought in a plastic bag) and the clerk was trying very hard to forcefully stuff the monitor into its original box. From [...] February 9th, 2010 |
Supermarkets should stop having those express lanes for customers who purchase the fewest number of items. It doesn’t really make sense, in this case, to award your worse customers. Instead, they should turn those express lanes into lanes which customers are only allowed pay with gift cards. In order for restaurants to sell more prepaid gift cards, they [...] February 7th, 2010 |
Smashing Magazine is one of my favorite places to read and learn about website design. As I write this, they have over 200,000 subscribers to their website/blog, 9,000 Facebook fans and 120,000 followers on Twitter — without a question, a very successful practice in the Social media world. Social media isn’t that complicated, and I think [...] February 5th, 2010 |
The image above is from Duck Tape Marketing. It’s a screengrab from the author’s iPhone while using an augmented reality feature of the Yelp! iPhone app called Monocle. Why is this important? Because Not too long ago, this image would probably only appear in a science fiction movie instead of in the palm of your hand. But [...] February 4th, 2010 |
Along with a long list of companies, Google will soon begin phasing out support for the infamous Internet Explorer 6, starting with Google Docs and Google Sites. There is no question why IE6 must die for the Web to move on. And if you are still having doubts, here are some more reasons for you. IE6 was designed [...] February 2nd, 2010 |
Granted, this is just a concept and Google isn’t really planning to tie their tablet OS to just one device. Nonetheless, I am already excited to see two brilliant companies going head to head — not by trying to copy each other’s concepts and selling them at lower prices, instead, by constantly coming up with fresh [...] February 1st, 2010 |
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