The truth is that not every business is going to turn out like Apple or Google or Zappos. Most of the time, we are just like everyone else.
So if you run an average business, sell an average product, or have an average website, the very least you should do is to make it a little above average.
So here is a GREAT checklist on how to improve your website. With over 400 items, I am sure some of them could be used by you right now.
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