If you give an iPhone to a Blackberry owner without explaining anything, there is a chance he will consider switching.
If you give a Blackberry to an iPhone owner without explaining anything, there is no way on earth that he will switch.
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People are willing to overpay for a number of reasons: safety, reliability, luxury, whatever. What people aren’t willing to do though, is to overpay for something that they know they could get for cheaper or maybe even for free. It’s even worse when they overpay for something which their peers can get for less. That’s probably the [...] December 28th, 2009 |
As a marketer, you should always listen to your customers. That doesn’t mean that your customers are always right. Far from it. It means that with your expertise, you should be able to figure out what your customers truly need, and have the courage to come up with a solution for them — even when sometimes, most [...] December 26th, 2009 |
- Be thankful, - Be healthy, - Love, - And Care …are probably the best presents one can give/receive/share. December 24th, 2009 |
Steve Jobs: How to live before you die Michael Sandel: What’s the right thing to do? December 23rd, 2009 |
- Don’t have any. Fine prints are usually unnecessary. - If you absolutely need to include fine prints on your website and/or any other places, make them bigger and more legible. - Instead of trying to hide them, do the opposite. Draw attention to them. - Explain to people why you have fine prints. People are generally more [...] December 22nd, 2009 |
I like Beta version software. Did you know that for years, Google’s Gmail and Docs were in their Beta stages? Sure, Beta software can be unstable and could sometimes cause crashes or data loss, but I think it’s the mindset that matters the most. You see, once you have announced that something is finished, you have [...] December 21st, 2009 |
Many new concepts, ideas or businesses fail for one simple reason. It’s never because they don’t have enough similarities to the existing concepts, ideas or business which they are trying to replace. Instead, it’s because they don’t have the courage to be different enough. December 18th, 2009 |
No, I don’t mean quitting your job. But for those of us who truly want to help others in our field of expertise, chances are, our company is holding us back in one way or another — whether it’s the arrogant top management who simply “doesn’t get it”, or the co-workers who always seem to [...] December 17th, 2009 |
You can create an eBook with just about any word processing software. For example, something like Microsoft Word or OpenOffice.org. Once you are done organizing the ideas and putting them into a Word file, simply convert (print) the file to PDF and you have yourself an eBook. Pretty easy, isn’t it? Some things to keep in mind: - [...] December 15th, 2009 |
“Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here. The ebook [...] December 14th, 2009 |
I think that is a fair question. As we are scrambling around in this new piece of software/technology, and trying to learn all these new features, we seem to forget what we want out of it. It happens all the time. When I talk to people about starting their own blogs with Wordpress, the first question they [...] December 14th, 2009 |
Like it or not, social media is becoming a huge part of our lives and businesses. According to MarketingVox.com, Facebook/Twitter/LinkedIn ranks #2 on the Top 10 Internet Marketing Strategy of 2009 list, just behind Search Engine Optimization (SEO). Mashable.com is probably THE place to go when it comes to social media, and they have come up with [...] December 13th, 2009 |
2010 is going to be just like 2009. Don’t assume things will get better just because the year is about to end. New year resolutions are just nice ways of putting hard work on hold. If the changes/improvements were easy or (that) important, I really don’t see the point of waiting to make them happen, do you? December 11th, 2009 |
How would you and your staff act differently when you know that your customers have the power to fire you? How would your customers react? Sometimes the easiest decisions to improve your business may just appear to be the most uncomfortable ones. December 10th, 2009 |
Wobo Library Updated, and added: Twitter Instant Cash. *Wobo is just a word I made up to call those businesses who aren’t honest with the customers. Wobo Name(s): The Bottom Line: Be prepared to pay at least $80.94. December 10th, 2009 |
Warning: The video below contains graphic sexual language. When kids today could gain access to contents (that were not easily accessible 20 years ago) through the Internet at a very young age, and because they have not yet experienced things in that particular area, they could very well be led to believe that materials created [...] December 8th, 2009 |
Lucky means “occurring by chance” according to Google. Essentially, the less likely for an incident to occur, the luckier (or unlucky depending on the outcome) you are. In poker, you are considered extremely lucky to hit your “one-outer” on the river. The chance of that happening is about 2%. I saw a post on Facebook the other [...] December 7th, 2009 |
The truth is that not every business is going to turn out like Apple or Google or Zappos. Most of the time, we are just like everyone else. So if you run an average business, sell an average product, or have an average website, the very least you should do is to make it a little [...] December 4th, 2009 |
Wobo Library Updated, and added: Lucent Whites. *Wobo is just a word I made up to call those businesses who aren’t honest with the customers. Wobo Name(s): The Bottom Line: Be prepared to pay $88.98 for one month supply of the product. December 2nd, 2009 |
Hard workers don’t always win, not anymore. In this day and age, businesses who can figure out ways to deliver the least expensive products/services to customers in the shortest amount time, with the best customer service, wins. That’s the reason why newspapers are failing: they can’t beat free, take an extremely long time to publish (by [...] December 1st, 2009 |
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