Here is an interesting video from Jason Calacanis on “how to kill Google”.
Basically, he is suggesting that the top 10 publishers in the United States should all team up and sell the right to index their content exclusively to the highest bidding searching engines. If Google refuses to join the bidding war, then there is chance for them to lose a major chunk of its users to other search engines who are willing to pay — much like what Rupert Murdoch is planning to do with News Corp.
Realistically, this probably won’t happen.
I, for one, am going to be furious if it did happen: Why should we, the consumers, lose our right to choose among search engines, just so that some greedy rich media companies who simply can’t figure out the Internet could get paid?
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