Sorry for the bad news.
As a marketer or a brand, you automatically fall into the untrustworthy category. It’s not your fault. It’s the end result of numerous (online) scams that have been trying to take advantages of consumers for many many years.
Today, when consumers hear something that seems too good to be true, their first reactions usually are, “it’s probably just another scam.”
Trust has to be earned.
It takes years to overcome years of misbehavior by your peers. You need to keep delivering on your promises for as long as it takes to earn back the trust which has been lost.
Don’t expect shortcuts.
If you don’t see the success you’d like to see, it doesn’t always mean that your are not on the right track. Instead, it could very well be because you haven’t sustained your efforts long enough.
Quitting while you have a better alternative is not the same as simply giving up.
Related posts:
I was just thinking about so many scams on Facebook now that I almost assume all advertisers are fakers now. The convenience and power of “reaching out” just took a very wrong turn slowly, and bad apples are pushing out the good ones. As a marketer of a new brand, it’s challenging to convenience consumers that “We are the REAL thing.” Take baby step and be humble — that’s my strategy.