Whatever message that you are trying to convey with your marketing campaign, you are probably hoping that it would somehow catch your audiences’ attention. And if you repeat the process enough times, you are hoping that people would then spread the words on your campaign and eventually remember and choose your brand at the time of their purchase.
I believe you should aim higher though — above everything else, you should seek to be missed by your audience, as that is the true mark of a great brand. Example? If Apple announces that they would stop making new products today, millions of Apple fans would be crushed.
So next time you decide to launch a product or run a marketing campaign, perhaps you should have this question in the back of your mind: Will it help me to be missed by my customers?
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