Whatever message that you are trying to convey with your marketing campaign, you are probably hoping that it would somehow catch your audiences’ attention. And if you repeat the process enough times, you are hoping that people would then spread the words on your campaign and eventually remember and choose your brand at the time [...]
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If you are, don’t change a thing. Otherwise, first figure out what makes you happy, then change. Waiting around just ain’t gonna cut it. November 29th, 2009 |
If you own a little shop in a big mall, and for some reason, the mall directory keep sending random people to your store, would you ask the people who make the directory to pay you? Of course not! You should pay them, or at the very least, thank them. It wouldn’t make any difference even if [...] November 28th, 2009 |
all the great people in my life: my family, friends, and YOU! November 26th, 2009 |
Wobo Library Updated, and added: Official IQ Quiz. *Wobo is just a word I made up to call those businesses who aren’t honest with the customers. Wobo Name(s): The Bottom Line: Be ready to pay a monthly fee of $19.99 on your cell phone bill. November 25th, 2009 |
The world is rarely ready for your world-changing ideas. Not at first anyway. You should be alarmed if everyone tells you that your idea is “fail-safe”. That generally translates into nothing more than average. Courage and self-discipline, why don’t we teach them (more) in school? Is math really that important anymore when I can do this online? Things have [...] November 24th, 2009 |
According to MarketingVox.com, this marks the 14th straight quarter of total revenue declines for the newspaper industry, while online revenue has fallen for six quarters straight. Online newspaper advertising revenue dropped by 17% in Q309, while total newspaper revenue shows a 28% decline. Classifieds plunged 64.7%, while real estate and auto both saw 43% declines. All [...] November 23rd, 2009 |
Picture from Hugh’s blog @gapingvoid.com. What People Say November 21st, 2009 |
rarely happen when everyone agrees with you. November 20th, 2009 |
Michael Jackson might be worth more dead than alive. The King of Pop — arguably the most influential figure in Pop music history — who lived a life full of amazing accomplishments and controversies, is worth more dead, than alive. What a sad statement to make. Relatives, friends, and anyone and everyone who had the slightest relationship [...] November 19th, 2009 |
Wobo Library Updated, and added: Max Acai Extreme. *Wobo is just a word I made up to call those businesses who aren’t honest with the customers. Wobo Name(s): The Bottom Line: Be Prepared to pay at least $79.62 for one month supply of the product. November 18th, 2009 |
Is it time for an online driver’s license? Now before you get all sensitive about your privacy, take a minute and think about this: we don’t have any problems handing out credit cards at gas stations, business cards at trade shows, or drivers licenses at motels, all to complete strangers who if they wanted, could use [...] November 17th, 2009 |
Sorry for the bad news. As a marketer or a brand, you automatically fall into the untrustworthy category. It’s not your fault. It’s the end result of numerous (online) scams that have been trying to take advantages of consumers for many many years. Today, when consumers hear something that seems too good to be true, their first [...] November 16th, 2009 |
Here is an interesting video from Jason Calacanis on “how to kill Google”. Basically, he is suggesting that the top 10 publishers in the United States should all team up and sell the right to index their content exclusively to the highest bidding searching engines. If Google refuses to join the bidding war, then there [...] November 14th, 2009 |
Don’t let anyone tell you what the future holds — it usually does nothing more than limiting your creativity and imagination. November 13th, 2009 |
When something doesn’t work, it doesn’t work. Along with millions of others, I have heard the “airline safety announcement” countless times. And I think I can safely say that none of us actually pays attention to what it says. Sure, sometimes the announcer makes it funny, but you hear it, laugh about it, and [...] November 12th, 2009 |
Wobo Library Updated, and added: Sparkle White. *Wobo is just a word I made up to call those businesses who aren’t honest with the customers. Wobo Name(s): The Bottom Line: Be prepared to pay at least $92.37 for one month usage of the product. November 11th, 2009 |
Most of us would agree that the second time Michael Jordan came out of his retirement was probably a mistake. Not that it has tarnished his legacy — it didn’t — but it also didn’t add any value to it, which means that he could’ve done something different that would, in fact, help building his [...] November 10th, 2009 |
This is probably a little out there, but nevertheless, somewhere someone ought to give it a try. I have heard numerous times that Wikipedia is somewhat a miracle. It’s just hard to imagine that in such a short period of time, a few people (roughly 5,000) is able to build something so powerful and beneficial to [...] November 9th, 2009 |
Relationships (business or personal) fail because people sometimes treat them as destinations: as soon as the relationship is formed, one or both parties immediately assume that their job is done and stop making any efforts to better it. And they wonder how things always seem to go downhill from there. The best relationships are journeys: no [...] November 8th, 2009 |
A couple days ago I saw this video on BoingBoing. I then shared it on Triiibes.com, a closed online community with several hundred users. Today, it has made its way to Seth Godin’s blog with hundreds of thousands of readers. It rarely matters where the movements start; it’s where they end up that will truly [...] November 6th, 2009 |
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