The Internet is a world which the winner takes all, in most cases anyway. Take the below chart for instance, the majority of Twitter users have less than 500 followers, but obviously they are not close to being the most influential ones on Twitter. In fact, if you are a business of a decent size, I could argue that anything less than 500 followers is pretty much worthless. Unless, of course, it’s by design. In other words, if your goal for using Twitter is to have some sort of influence, you are a winner when you have more than 500 relevant followers.
Here is my point: because of the nature of the Web, the days of 10 companies making similar products, and each of them occupying 5 to 7% of the market share are far behind us. Instead, more often than not, for each individual market, there is a clearcut winner, and that product/service will likely take up at least 50% of the market.
So what do you do when you are not the winner in your market…yet?
Here are three options for you to consider:
#1) Shrink your market.
#2) Find a different market.
#3) Change your product to fit the market.
It’s way better to be the leader in a market of 500 people than to be number 5 in a market of 10,000.
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