Amazon.com has just begun to roll out same day delivery service in select US cities. If an eligible item is ordered before 10 a.m. or 1 p.m. (depending on the city) Amazon will have it delivered on the same day.
Remember the days when we used to have doubts about making purchases online? Our reasons were: untrustworthy websites, long delivery time, difficult return/refund process, impersonal customer service, etc. Those were the reasons why eCommerce could never replace retail storefronts.
But what happens when websites start to: establish trustworthy brands; offer same day delivery; have a 365 day return policy with free shipping both ways; figure out a way for you to experience the products without ever leaving your living room…all at lower costs?
What’s left for the real retail then?
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Retail will be the demo room, show floor, experimental zone. Like I went to Fry’s to try out Notebook just so I know how the keyboard response feel, then I walked out the store and search Amazon.com. Not because Amazon has better price — I wasn’t shopping for lower price, but because I trust Amazon’s service and return policy better than Fry’s.