Here is something interesting in a somewhat obvious way: Airlines that charge bag fees lost more money than airlines that didn’t. When you read an article like this, the word “duh” comes to mind, doesn’t it?
My question, then becomes: if this is so obvious to see, why did the brilliant business men and women at United, Continental, and Delta still decided to do it? Furthermore, here we are, a year later, with data to prove that the decision was in fact wrong, will any of them make any changes anytime soon?
As a business, at what point do you admit that you are wrong?
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