In a no-limit Texas Hold’em game, the most profitable strategy is to play the opposite style of the table, meaning that if you are playing on a “loose” table, the best way to make money is to play tight, and vice versa.
I think much of the business world works the same way: the most profitable strategy of running a business is to do the exact opposite of your competitors. You disrupt all the old rules and begin setting new ones.
Take Google for example. They are the most profitable ad agency in the world. In an industry where the cost of running a piece premium advertisement was extremely high, they did the exact opposite by making it affordable for almost anybody.
So in a world filled with dishonesty, greed, and average businesses, perhaps the most profitable way to run your business is to simply become 100% honest, unselfish and remarkable.
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