I spoke with someone the other day who insisted on “not giving out the wrong impression” so that she doesn’t have to do someone else’s job. The funny thing is that she had been working for her employer for 3 days. I think for most employees, that’s a common attitude: they go out of their way at their workplace to stay invisible. They give their best efforts to be average and unnoticed (by the boss), and when there is a problem, being protective of themselves is always goal number one.
What is wrong with that approach? You ask.
Products are created by people, not companies — an organization full of invisible people will create invisible products. The idea is essentially the same: “we give our best shot to be average, and when the customer has a problem, we should learn to protect ourselves first.”
It’s ironic, sometimes, to see marketers try so hard to market an invisible product. I am afraid that all the yelling and interrupting won’t receive much attention, when they don’t spend any effort to make themselves (and their organizations) visible first.
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