…but do it really well.
Google Chrome understands that.
The reason I am using Chrome as my default browser now over Firefox or IE 8 is simple: it’s fast. For me, it’s way faster than any other browsers I have tried. You see, if it only beats out Firefox by 10%, I wouldn’t even notice. And I wouldn’t consider switching since Firefox is more stable; has more features; and is more compatible with more software. But the different in speed is so substantial that it convinced me otherwise.
To have a chance at creating a remarkable product — something that worth talking about — you should do almost everything up to par, but the trick is to remember that you need at least one feature which blows your competitors so far out of the water, that your customers can’t help but notice.
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Can’t agree with you more! I have been thinking about getting a new notebook since mine has crashed and have been using an old one borrowed from a friend. Two days ago I was communicating with an editor with an IT media, and I just asked him if he can recommend a few models for me. After he recommended a Gateway and Acer, the first question I asked was “Which model has better keyboard.” So to me, the CPU power, the screen size, the battery life, and not the pricing… nothing is as important as the response of the keyboard.
When you have something that’s so much better than your competitors, it will attract users that care about that feature. IBM notebook used to have the best keyboard, but for whatever reason not the case anymore since it’s Lenovo now. For sure, Lenovo is losing “keyboard” conscious customer like me.