Step #1: Take the iPhone, copy all of the features and functions.
Step #2: Take one killer feature which is important to your target customers, and improve it.
Step #3: Convince your customers that your feature is at least 10 times better than the iPhone’s. Exaggerate, if you can get away with it.
The end.
BTW, substitute iPhone with almost anything from your direct competitors, it should still work.
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