At any given moment in time, a person is only capable of paying attention to one thing. For example, you may have multiple browsers opened, but at this very moment, your attention is on me, or this post, and nothing else.
In June of 2008, Technorati indexed 112.8 million blogs. The math goes like this: if I was to spend 30 seconds on each blog for 8 hours a day, it would take me roughly 320 years to go through the entire collection once. And that’s just for blogs. What does that really mean? It simply means that if a business doesn’t have my attention, the chance of me getting to your website or you getting my money is close to zero.
I have a feeling that businesses are often confused about their competitors. They assume that their competitions only come within their specific industry, and they are very wrong. You see, every minute that I spend on reading articles on enGadget, BoingBoing or TechCrunch is a minute which I won’t spend on getting to know your company or product. Furthermore, the countless hours I spend on Facebook and Youtube are all squandered opportunities, for you, to introduce yourself to me. The thing is, you are not just competing within your industry. Your competitions are everywhere, and they work 24/7/365 to take the most important element in business away from you: attention. They are ruthless and merciless, plus they really really really don’t care about you.
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