I have seen companies and their marketing people act as if “trying” is their job. They give some new ideas (Twitter, Facebook, Blog, whatever) a try for 3 months and it didn’t work. They throw their hands up in the air and go, “well, that didn’t work, at least we have tried”, and revert back to their old ways.
I am sorry, but I think you are confused. Your job isn’t to “try”, instead, your job is to “keep looking until you find the thing that will actually work“.
“But what about the fact that our old ways worked 3 years ago?” You mean when Lehman Brothers was still in business?
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