As I was reading this article on Gizmodo.com today, this sentence caught my eye:
“To make up for that cost and make the device more than just a big iPod there was, this person claimed, there was talk of making the device act as a secondary screen/touchpad for iMacs and MacBooks, much like a few of the USB screens that have come out in recent months from Chinese companies.”
It struck me how little value we get when we show our loyalties to a brand. For example, my parents are big Sony fans — they love all things Sony. The thing is, when they buy a Sony DVD player and put it next to their Sony TV, there is no real connection between the two. Aside from not having to set the “remote control codes”, the real advantage of sticking with the Sony brand is very minimal.
It’s getting more and more difficult to beat out your competitors on SPEC and features — everyone can copy everything anytime, and do it rather quickly. But if somehow, you could figure out a way to interconnect your different product lines so that the person who owns 5 pieces of your brand outperforms the persons who owns 2, it might just initiate some interesting conversations from your best customers.
Now wouldn’t that be a fun discussion for all your R&D people?
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