I used to get tons of proposal letters from gamers who are seeking sponsorship , and it usually goes something like this:
Several weeks ago, as I was writing to a young gamer to give some advices, I thought about what I would’ve done if I was asked to write a proposal letter, and I thought it made sense to outline it like this:
If you are a marketer, chances are, you are looking for some kind of sponsorships from your audiences one way or another.
As I am writing this, I suddenly realized that it wasn’t the best advice that I could’ve offered. Sponsorship is taken, not given. You are not going to get any sponsors if you go up to people and say, “Hi, I am hoping that we could get some hardware and/or money from you in exchange for your exposure in the gaming world.” Instead, you get it by saying, “I am the best possible choice you could ever dream of, and you know it!” And somehow, you can make the person you are talking believe you.
So here is what my proposal letter would’ve looked like today: